Stylemakers

Style Biography

Haysun Hahn

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Haysun A. Hahn is an agent of change. Her career is marked with major acknowledgements of her ability to understand the fast changing trends and her enduring presence in the fickle industry of Trending for over 25 years. Ms. Hahn is the founder of Fast forward Trending, a global firm based in New York. She has an exceptional ability to communicate conceptual ideas and translate them to commercial products.

One of her most challenging experiences in working with the Sports industry was the Olympics, but the most important experience was having the opportunity to develop the new color for the NY Yankees. Since the early 90‰Ûªs she has consistently spoken about her belief that the future lifestyle wardrobe will come from the sports arena.

The Outdoor Industry is considered the link from the most traditional sports to the latest lifestyle activities, and it is for her an inclusive market sector that is the closest to the way consumers are living and playing.

Ms. Hahn started her fashion career in retail/buying, she began with Macy's, and continued with Saks Fifth Avenue, Bloomingdales, B. Altman's in New York and Selfridges (London).

In 1983 Ms. Hahn took her first position in the trend forecasting field at Cotton Inc. The alliance with Kimuratan (Japan) during 1985 was the impetus for her to start her own consulting firm, which has grown to the current family of companies that she is involved with.

The French forecasting company, Promostyl, Paris was her next alliance, and from 1990, for five years she held the position as Creative Marketing Director for Promostyl USA.

In 1992 Ms. Hahn founded bureau de style, inc., a consulting firm that distributed Trend forecasting publications including Promostyl, Carlin, Milouket, Pantone, etc. It is credited as one of the most influential trending companies in the world. After she served as the company‰Ûªs Director for eight years, it was restructured to accommodate the new trend for customized projects, excluding the sale of trend publications.

During her time at bureau de style, inc. Ms. Hahn also held a three year long position as the International Director of Color and Trend for adidas International (Germany), where she was responsible for the development of the ‰ÛÏInternational Colour and Trend Division‰Û . At adidas Ms. Hahn was also the creator of the much talked about biannual ‰ÛÏTrend Book‰Û .

In 1996 Ms. Hahn took an advisory role in the Marketing Division at Samsung Corporation (Korea), where she was responsible for the Brand Image Bibles and merchandising of their fashion division that included 26 brands.

Ms. Hahn started futuremode in 2000, a new division of bureau de style, inc., intended to focus on customized trend and design projects for its larger global clients. Due to the success of futuremode, it became a separate

independent company. By 2005 both companies were combined into one again, becoming Fast Forward
Trending, part of the Fast Forward Group, which exists to this date.

Throughout her career, her ability to take positions internally with product companies has been a very important part of her ability to understand the balance between commercialization and product creation. To this aim, she served as Vice President, Women‰Ûªs Division in Rockport/adidas heading all products for Women. She served from 2008 ‰Û" 10.

Clients: adidas, Timberland, Nike, Barnes & Noble, Warner Bros., Nickelodeon, Puma, New Balance, Liz Claiborne, DC Comics, ecco, Patagonia, Fisher Price, Mast Industries, Barco Uniforms / McDonalds , Kenneth Cole, Stride Rite, Nordstom, Spyder, Fila, Avia, and Smith Optics in the USA. L‰ÛªOreal (France), Procter & Gamble (Japan), and Helly Hansen (Norway). Samsung (Korea), Philips (Netherlands), Motorola (Singapore), and Escada/Tunkalilar (Turkey), Decathalon (France), and others.

About the Editor

By Courtney Lynne I am an analyst by profession and trend researching is my passion. I also loves to share my knowledge. Get me on Google + and Twitter Find us on Google+

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